Online videos offer a great way for our clients to emotionally connect and engage with customers. Moreover, they have become a staple of many clients’ marketing strategies in communicating their brand stories, explaining their value proposition, and in building relationships with customers and prospects.
At GearShift, we handle every step of the process, including strategy, creative concepting, producing, shooting, editing, posting and analytics – so that we can measure the video’s effectiveness. This complete “one stop” turnkey approach saves our clients money and helpsdecrease turnaround time as well.
Did you know that video ads make up 35% of all online ad spending? Here are a few reasons why: including video on a landing page can increase conversion rates by 80%? And 92% of mobile video consumers share videos with others. Here are a number of other important statistics* about online video conversion rates to consider as you plan your marketing strategy and seek increased engagement with your target: Emails that include a video leads to a 200% to 300% increase in click-through rate. YouTube reports that mobile video consumption rises 100% every year. Combining video with full page ads boosts engagement by 22%. After watching a video, 64% of users are more likely to buy a product online.
Emails that include a video leads to a 200% to 300% increase in click-through rate. YouTube reports that mobile video consumption rises 100% every year. Combining video with full page ads boosts engagement by 22%. After watching a video, 64% of users are more likely to buy a product online.
Who uses videos? In today’s environment, pretty much everyone. Nielson reports that 147 million Americans watch online videos; 86% of colleges and universities have a presence on YouTube; a whopping 87% of online marketers use video content; more than 65% of U.S. marketers plan to increase their mobile ad budgets to account for video; and 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their company’s ROI.
When it comes to user interaction, the statistics are equally compelling: roughly 33% of all online activity is spent watching videos; 75% of online video viewers have interacted with an online video ad in the past month; 90% of users say that product videos are helpful in their decision process; 80% of users recall a video ad they viewed in the past 30 days; and 92% of mobile video consumers share videos with others.
Video content is key and GearShift provides expertise in helping your company create content that maximizes customer engagement while minimizing your ad spending. Surveys reveal that enjoyment of video ads increase purchase intent by 97% and brand association by 139%; 59% of executives would rather watch video then read text; more video content is
uploaded in 30 days than all three major U.S. television networks combined have created in 30 years!
To learn how online videos can play an important role in your marketing mix, give us a call or connect with us online.
*Statistics taken from: www.insivia.com/50-must-know-stats-about-video-marketing-2016/
Work created by GearShift for Yamaha and Star Motorcycles shown with permission from Yamaha Motor Corporation.