There’s been an explosion of growth in video on social media in recent years. Views of branded video content have increased 99% on YouTube and 258% on Facebook between 2016 and 2017. On Twitter, a video Tweet is 6x more likely to be retweeted than a photo Tweet. If you haven’t taken a closer look at the power of social media and video together, you’re in for a surprise. The numbers are big. Really big.
“I see video as a megatrend,” Facebook CEO Mark Zuckerberg, February 2017
Don’t get us wrong, we love traditional TV and all that. But the rationale behind pushing online content is substantial and undeniable.
• Social video generates 1,200% more shares than text and images combined.
• 45% of people watch more than an hour of Facebook or YouTube videos a week.
• More than 500,000,000 hours of videos are watched on YouTube each day.
500,000,000 hours. If you do the math, that adds up to over 57,000 years of content consumed. Per day.
Video can make a huge difference for your business. How? First, it allows you to tell a story very quickly, and in a way that consumers have been trained to enjoy through a culture of movie- and TV-watching. Second, it gives you the ability to connect to the viewer’s emotions, which helps users connect with your brand in a meaningful way. You can create videos with very specific intent, targeting specific audiences and getting specific reactions, in mere seconds.
Evoking emotion from your target audience should always be your goal, but be aware of what emotion you want to evoke. For most businesses, awe and admiration will be important for building your brand reputation. But if your customers are blindly loyal to a challenger brand, you might need to use humorous logic or even intense FOMO (fear of missing out) emotions to stir them out of their comfort zone and get them to listen up.
Create video that’s effective, both financially and message-wise. Budgets are tight, but we’re flexible, accommodating different budget constraints and needs.
We are about storytelling about your brand using video. We are about showing, instead of telling, your viewers, what your message is all about. That is the power of video, after all.