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HOAG HOSPITAL EXPANSION
Hoag is a leading acute care hospital in Orange County, employing over 6,500 people and supported by 2,000 volunteers.
With two main campuses in Newport Beach and Irvine, 13 urgent care centers, and 9 health centers, Hoag’s network includes more than 1,700 physicians and 100 allied health members across 52 specialties. Hoag Medical Group, founded on values of excellence, innovation, compassion, and integrity, enhances Hoag’s commitment to comprehensive community care.
Celebrating 70 years of service, Hoag continues to provide world-class healthcare and innovative treatments. The Boldly Hoag campaign supports a major expansion of the Irvine campus, projected to complete its first phase by the end of 2025.
This ambitious project will transform the campus into a hub of innovation, featuring two new specialty hospitals: one for the Women’s Health Institute and another for the Hoag Family Cancer Institute and Digestive Health Institute. These additions will not only benefit our patients but also attract the brightest talent in medicine, pushing the standards of care forward. At the core of the Boldly Hoag campaign is a commitment to expanding Hoag’s exceptional patient experience and setting
new healthcare standards. This expansion is not just about adding facilities but about reimagining healthcare delivery, ensuring that every patient receives personalized, cutting-edge care. The Irvine campus will be a center of innovation and technology, enhancing our capabilities to improve community health and establish Hoag as a national destination for patients, physicians, researchers, and staff.
The Boldly Hoag campaign embodies the spirit of the Hoag experience, which is characterized by a unique approach to patient care and medical excellence. It’s how we think, work, and reflect our values in everything we do. This commitment unites us, keeping us focused on our vision and delivering on our promise. Gearshift has partnered with the Hoag Foundation to develop the campaign’s theme and branding, supporting a $300 million capital campaign to fund this transformative expansion. Our work with the Hoag Foundation emphasizes three key principles: designing and building the future of health, elevating the patient experience, and supporting the best talent to succeed.
Moreover, the expansion will integrate advanced medical technologies and innovative treatment methods, positioning Hoag at the forefront of healthcare advancement. By investing in state-of-the-art equipment and facilities, Hoag aims to enhance patient outcomes and streamline healthcare delivery. The new Irvine campus will also foster collaboration among healthcare professionals, researchers, and educators, creating an environment where groundbreaking medical discoveries can flourish. This holistic approach ensures that Hoag not only meets but exceeds the evolving needs of the community it serves, solidifying its reputation as a leader in healthcare excellence.
In summary, the Boldly Hoag campaign is a testament to Hoag’s unwavering dedication to excellence in healthcare. It’s an exciting journey towards a future where innovation and compassion go hand in hand, ensuring that our community continues to receive the best care possible.
Results
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Open House attendance up 38%
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Online media campaign captured over 4,000,000 impressions
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Website inquiries up over 100%
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Online contact from core target areas up 26%
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New online videos viewed over 3,300 times
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Work created by GearShift Advertising principals while at former agencies.