Mothers products aren’t for the average Joe or Jane who just want to keep their car clean. They’re for the car fanatic who wants every cubic inch of their car – from the hood to the wheel’s bolts – shining bright.

To the consumer, their car is not metal and rubber – it’s a work of art. And the application of products to make their art shine bright is a labor of love. It’s not rugged or forced. It’s an art form. In the same way a painter skillfully manipulates a brush on canvas, car owners carefully glide Mothers products on their vehicle, creating shine with every movement.

As passionate creators of the finest car products known to man, we were thrilled to work closely with the Mothers family, crafting this artfully-inspired campaign.