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REIMAGINE EVERYWHERE. REIMAGINE EVERYTHING.
Reimagining possibilities is at the heart of Yamaha’s newest innovation: the Wolverine RMAX. A culmination of over a hundred years of Yamaha’s relentless pursuit of excellence, these vehicles redefine exploration. They’re not merely designed to traverse the uncharted; they’re crafted to transform every journey into a novel adventure. With the RMAX, familiarity dissipates as every terrain becomes an opportunity for discovery. It’s a testament to Yamaha’s commitment to pushing boundaries and redefining standards.
But before these machines brave the elements, they face rigorous trials that exceed industry benchmarks. It’s not just about being “Proven Off-Road”; it’s about being tested tough. Engineered to endure the harshest conditions, a Yamaha is built to endure, season after season, outlasting the competition and conquering terrain previously deemed impassable. It’s a testament to Yamaha’s resilience and dedication to excellence.
Launching the RMAX was more than just introducing a new product; it was about setting a new standard in off-road performance. With Yamaha’s reputation for durability and longevity, consumers expect nothing but the best. That’s why showcasing the extensive testing process became paramount. From laboratory simulations to real-world trials across diverse landscapes, every aspect of the RMAX was scrutinized and refined, ensuring it met Yamaha’s exacting standards.
The campaign sought to capture the essence of the RMAX’s journey, from testing grounds to untamed terrains. Through a blend of stunning location footage and gritty testing scenes, viewers witnessed the evolution of the RMAX from prototype to powerhouse. The juxtaposition of laboratory precision with rugged adventure underscored Yamaha’s commitment to excellence in every environment.
Highlighting the versatility of the RMAX was essential, showcasing its ability to thrive in any setting. From rocky forests to sandy deserts, the RMAX tackled every challenge with ease, proving its capability to adapt to any terrain. Teaser videos teased viewers with glimpses of the RMAX navigating various landscapes, sparking anticipation for its release and igniting excitement among enthusiasts.
Central to the campaign was the split-screen imagery, showcasing the RMAX conquering contrasting environments simultaneously. This visual metaphor reinforced the vehicle’s ability to traverse diverse landscapes effortlessly, embodying Yamaha’s “do anything, go everywhere” ethos.
In the end, the campaign exceeded expectations, catapulting the RMAX to popularity and cementing its status as a cornerstone of Yamaha’s recreational vehicle lineup. With its unparalleled performance and enduring reliability, the RMAX continues to inspire adventure and redefine what’s possible off-road.
Results
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Open House attendance up 38%
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Online media campaign captured over 4,000,000 impressions
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Website inquiries up over 100%
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Online contact from core target areas up 26%
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New online videos viewed over 3,300 times
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Work created by GearShift Advertising principals while at former agencies.