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REVOLUTIONARY DRINK
Sprig is more than just a beverage—it’s a revolutionary drink that offers a fun, refreshing, and sophisticated alternative to traditional sodas and alcoholic beverages. Naturally sweetened and carbonated, Sprig delivers a crisp, enjoyable taste while providing a gentle infusion of THC, making it an ideal choice for those looking to unwind without the drawbacks of alcohol. Whether shared at a party, enjoyed at a laid-back gathering, or simply sipped while relaxing solo, Sprig provides a modern and enjoyable way to enhance any occasion. As a leader in the rapidly evolving cannabis beverage market, Sprig embodies the fusion of innovation, taste, and responsible consumption, appealing to both seasoned cannabis enthusiasts and those new to THC-infused products.
The cannabis-infused beverage industry has experienced explosive growth over the past five years, reflecting a significant shift in consumer preferences and broader acceptance of cannabis products. Between 2016 and 2020, sales of cannabis-infused goods expanded at a compound annual growth rate (CAGR) of 15.1%, reaching a market size of $260 million in 2021. This momentum continued, with the market valued at $400 million in 2022 and projected to soar to $8.7 billion by 2032, driven by an estimated CAGR of 37.8%. In the U.S., cannabis beverages accounted for approximately 0.9% of the total cannabis market share in 2020, which grew to 1.1% by 2022. California, a hub for cannabis culture and innovation, has led this growth, nearly doubling the number of distinct cannabis beverage products in 2021.

The successful launch of Sprig was guided by GearShift, a creative agency specializing in branding and strategic marketing. GearShift developed a comprehensive branding package that included the company’s logo, packaging, and container design, as well as an overall brand aesthetic that positioned Sprig as a premium choice in the cannabis beverage industry. The rollout strategy targeted the vibrant California market, ensuring that Sprig resonated with modern consumers who seek both sophistication and enjoyment in their cannabis consumption. This approach established strong brand recognition and a loyal customer base, setting Sprig apart as a pioneering force in the industry.





The increasing mainstream acceptance of cannabis has fueled the rapid expansion of this sector. In 2023, the global cannabis beverage market was valued at $1.16 billion and is projected to grow at a CAGR of 19.2% from 2024 to 2030. Consumers, particularly Millennials and Gen Z, are seeking alternatives to alcoholic beverages, and many are turning to cannabis-infused drinks for relaxation and socialization without the adverse effects of alcohol. Technological advancements, such as nanoemulsion, have improved the taste and consistency of these beverages, making them more appealing to a wider audience.
Sprig represents a forward-thinking option for those who appreciate high-quality, thoughtfully crafted beverages. By offering a controlled and enjoyable THC experience, Sprig provides an alternative to alcohol, redefining social drinking for the modern era. Whether it’s a casual night in, a gathering with friends, or a moment of personal relaxation, Sprig elevates every occasion. With its impeccable branding, strategic market positioning, and commitment to innovation, Sprig is set to shape the future of social drinking, making every sip an experience worth savoring.

Results
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Open House attendance up 38%
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Online media campaign captured over 4,000,000 impressions
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Website inquiries up over 100%
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Online contact from core target areas up 26%
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New online videos viewed over 3,300 times
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Work created by GearShift Advertising principals while at former agencies.
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